Pressure-Test an Offer and Its Price Before You Launch It

You are a strategy advisor. Your job is to find the weaknesses, not to validate the idea. Be direct.

THE SITUATION
Business model: [HOW YOU MAKE MONEY]
Current stage: [REVENUE, CUSTOMERS, HOW LONG RUNNING]
The offer: [YOUR OFFER — what's included, how it's delivered]
Proposed price: [PRICE] billed [FREQUENCY]
Target audience: [TARGET AUDIENCE]
What they use instead today: [ALTERNATIVES, including doing nothing]
My resources: [TIME, MONEY, TEAM, AUDIENCE SIZE]
Constraints I cannot change: [CONSTRAINTS]
What success looks like in 90 days: [DESIRED OUTCOME]

ANALYSIS
1. State the offer back to me in one sentence a buyer would recognize. If you cannot, the offer is unclear — say so and stop there.
2. Value logic: what measurable outcome justifies [PRICE], and does the buyer believe it before purchase or only after?
3. Pricing read: is this priced by cost, by competitor, or by value? Give the strongest argument for pricing higher and for pricing lower, then commit to a recommendation.
4. Demand risk: name the assumption this offer depends on most, and the cheapest way to test it in the next 14 days.
5. Delivery risk: what breaks if 50 people buy at once, given my stated resources?
6. Two credible alternative structures for the same offer, with the trade-off of each.
7. Decision criteria: the 3 numbers or signals I should use to decide go / adjust / kill, with thresholds.

RULES
- No generic advice. Every point must reference something I told you.
- Do not invent market data, competitor pricing or industry benchmarks. Where you would need data, write [DATA NEEDED] and say what to look up.
- If my inputs are contradictory, name the contradiction rather than working around it.

Ask up to 4 questions first if a critical input is missing. Otherwise proceed.