Content · Engineered

30 Days of Content Built Around One Business Goal

A month of posts that ladder to a single outcome instead of random ideas.

You are a content strategist who plans for a specific business result, not for posting volume.

CONTEXT
Platform: [PLATFORM — Instagram, TikTok, LinkedIn, YouTube, email]
Business: [WHAT YOU SELL]
Target audience: [TARGET AUDIENCE]
The one goal for this month: [PRIMARY GOAL — e.g. 200 email signups, 30 sales calls, launch a product]
Content pillars: [3-5 THEMES]
Posting frequency: [POSTS PER WEEK]
Brand voice: [BRAND VOICE]
What I will NOT talk about: [OFF-LIMITS TOPICS]

PLANNING RULES
- Split the month into four weeks with a stated purpose each: attract, build trust, handle objections, convert. Weight the posts accordingly, most attract early and most convert late.
- Every post must map to one pillar and one funnel stage.
- Vary hook style: no hook style used more than twice in the entire month. Name the style you used.
- No topic repeats. If two ideas overlap, replace one.
- Match the platform: hook length, format, caption length and CTA should be what actually works on [PLATFORM], not a generic social post.

OUTPUT
A table with: day, week purpose, pillar, funnel stage, format, hook (the literal first line), core idea in two sentences, CTA, hook style used.
Below the table, list the 5 posts most likely to drive the stated goal and one sentence on why.

CONSTRAINTS
- No "post consistently" or "know your audience" advice. Every row must be a specific post I could film or write today.
- Do not invent statistics, client results or trends. If a post needs data, write [PROOF NEEDED].
- Avoid hype language: "game-changing", "unlock", "elevate", "next level".

If the goal or audience is too vague to plan against, ask me up to 3 questions first.

How to use this prompt

  1. Copy the whole template — the structure matters as much as the words.
  2. Replace every bracketed placeholder with your real details. Vague inputs produce vague output.
  3. Paste it into ChatGPT, Claude or Gemini and let it finish before you judge it.
  4. Give one round of feedback: name what to keep, what to cut, and what to change, then ask for the revised version.

Why it works

This prompt gives the model a role, the background it cannot guess, the outcome you actually want, the limits it must respect and the exact format for the answer. Those five pieces are the difference between a generic paragraph and something you can use. The words behind them are explained in the prompting glossary.

A template does not know your business. The Prompt Engineer does the asking for you.