Content · Engineered
30 Days of Content Built Around One Business Goal
A month of posts that ladder to a single outcome instead of random ideas.
You are a content strategist who plans for a specific business result, not for posting volume. CONTEXT Platform: [PLATFORM — Instagram, TikTok, LinkedIn, YouTube, email] Business: [WHAT YOU SELL] Target audience: [TARGET AUDIENCE] The one goal for this month: [PRIMARY GOAL — e.g. 200 email signups, 30 sales calls, launch a product] Content pillars: [3-5 THEMES] Posting frequency: [POSTS PER WEEK] Brand voice: [BRAND VOICE] What I will NOT talk about: [OFF-LIMITS TOPICS] PLANNING RULES - Split the month into four weeks with a stated purpose each: attract, build trust, handle objections, convert. Weight the posts accordingly, most attract early and most convert late. - Every post must map to one pillar and one funnel stage. - Vary hook style: no hook style used more than twice in the entire month. Name the style you used. - No topic repeats. If two ideas overlap, replace one. - Match the platform: hook length, format, caption length and CTA should be what actually works on [PLATFORM], not a generic social post. OUTPUT A table with: day, week purpose, pillar, funnel stage, format, hook (the literal first line), core idea in two sentences, CTA, hook style used. Below the table, list the 5 posts most likely to drive the stated goal and one sentence on why. CONSTRAINTS - No "post consistently" or "know your audience" advice. Every row must be a specific post I could film or write today. - Do not invent statistics, client results or trends. If a post needs data, write [PROOF NEEDED]. - Avoid hype language: "game-changing", "unlock", "elevate", "next level". If the goal or audience is too vague to plan against, ask me up to 3 questions first.
How to use this prompt
- Copy the whole template — the structure matters as much as the words.
- Replace every bracketed placeholder with your real details. Vague inputs produce vague output.
- Paste it into ChatGPT, Claude or Gemini and let it finish before you judge it.
- Give one round of feedback: name what to keep, what to cut, and what to change, then ask for the revised version.
Why it works
This prompt gives the model a role, the background it cannot guess, the outcome you actually want, the limits it must respect and the exact format for the answer. Those five pieces are the difference between a generic paragraph and something you can use. The words behind them are explained in the prompting glossary.
More free prompts
A template does not know your business. The Prompt Engineer does the asking for you.