Resources
Two long-form guides written for ordinary business owners, not AI developers. The first covers how to describe what you want. The second covers what to do with the answer.
11 min read
The ten parts of a prompt that decide whether an AI assistant answers your question or someone else's: context, objective, audience, role, constraints, examples, tone, output format, specificity and iteration.
Read the guide12 min read
What to do with a good answer once you have one — idea work, customer research, offer development, marketing, content planning, sales drafts, planning and organising information.
Read the guideOnce the ideas here make sense, the free prompt templates give you finished examples to copy, the glossary explains any unfamiliar wording, and the blog works through specific situations one at a time.
