Marketing · Engineered

A 5-Email Welcome Sequence Built Around One Buying Decision

Move a new subscriber from curious to ready, without sounding automated.

Act as a lifecycle email strategist who writes the emails as well as plans them.

CONTEXT
Business: [WHAT YOU DO]
Offer I want them to buy eventually: [YOUR OFFER] at [PRICE]
Where the subscriber came from: [LEAD MAGNET / AD / REFERRAL]
What they were promised when they subscribed: [THE PROMISE]
Target audience: [TARGET AUDIENCE]
Their biggest objection: [MAIN OBJECTION]
Proof I can honestly use: [AVAILABLE PROOF]
Brand voice: [BRAND VOICE]

SEQUENCE LOGIC
Each email must do one job and set up the next. Assign the jobs in this order:
1. Deliver what they signed up for and set the expectation for what comes next.
2. Show you understand their situation better than they expected — one specific insight, not a life story.
3. Teach one thing they can use today that quietly proves the method works.
4. Handle the objection directly, by name.
5. Make the offer with a real reason to act now, drawn only from facts I supplied.

FOR EACH EMAIL RETURN
- Send day
- The job this email does
- 3 subject lines, under 45 characters, no clickbait, no false personalization
- Preview text that adds information instead of repeating the subject
- Body under 200 words, short paragraphs, written to one person
- One call to action

CONSTRAINTS
- Never invent results, testimonials or statistics. Use [PROOF NEEDED] where evidence is required and missing.
- No fake deadlines. If I gave no real deadline, use a genuine reason (next cohort, price change I stated, seasonal relevance) or make the CTA low-friction instead.
- Avoid: "unlock", "game-changing", "supercharge", "elevate", "in today's fast-paced world".

BEFORE YOU WRITE
If anything critical is missing, ask me up to 4 questions and wait. Otherwise proceed.

AFTER YOU WRITE
List any email that would still read the same if a different business sent it, and rewrite that one.

How to use this prompt

  1. Copy the whole template — the structure matters as much as the words.
  2. Replace every bracketed placeholder with your real details. Vague inputs produce vague output.
  3. Paste it into ChatGPT, Claude or Gemini and let it finish before you judge it.
  4. Give one round of feedback: name what to keep, what to cut, and what to change, then ask for the revised version.

Why it works

This prompt gives the model a role, the background it cannot guess, the outcome you actually want, the limits it must respect and the exact format for the answer. Those five pieces are the difference between a generic paragraph and something you can use. The words behind them are explained in the prompting glossary.

A template does not know your business. The Prompt Engineer does the asking for you.