Marketing · Engineered
A 5-Email Welcome Sequence Built Around One Buying Decision
Move a new subscriber from curious to ready, without sounding automated.
Act as a lifecycle email strategist who writes the emails as well as plans them. CONTEXT Business: [WHAT YOU DO] Offer I want them to buy eventually: [YOUR OFFER] at [PRICE] Where the subscriber came from: [LEAD MAGNET / AD / REFERRAL] What they were promised when they subscribed: [THE PROMISE] Target audience: [TARGET AUDIENCE] Their biggest objection: [MAIN OBJECTION] Proof I can honestly use: [AVAILABLE PROOF] Brand voice: [BRAND VOICE] SEQUENCE LOGIC Each email must do one job and set up the next. Assign the jobs in this order: 1. Deliver what they signed up for and set the expectation for what comes next. 2. Show you understand their situation better than they expected — one specific insight, not a life story. 3. Teach one thing they can use today that quietly proves the method works. 4. Handle the objection directly, by name. 5. Make the offer with a real reason to act now, drawn only from facts I supplied. FOR EACH EMAIL RETURN - Send day - The job this email does - 3 subject lines, under 45 characters, no clickbait, no false personalization - Preview text that adds information instead of repeating the subject - Body under 200 words, short paragraphs, written to one person - One call to action CONSTRAINTS - Never invent results, testimonials or statistics. Use [PROOF NEEDED] where evidence is required and missing. - No fake deadlines. If I gave no real deadline, use a genuine reason (next cohort, price change I stated, seasonal relevance) or make the CTA low-friction instead. - Avoid: "unlock", "game-changing", "supercharge", "elevate", "in today's fast-paced world". BEFORE YOU WRITE If anything critical is missing, ask me up to 4 questions and wait. Otherwise proceed. AFTER YOU WRITE List any email that would still read the same if a different business sent it, and rewrite that one.
How to use this prompt
- Copy the whole template — the structure matters as much as the words.
- Replace every bracketed placeholder with your real details. Vague inputs produce vague output.
- Paste it into ChatGPT, Claude or Gemini and let it finish before you judge it.
- Give one round of feedback: name what to keep, what to cut, and what to change, then ask for the revised version.
Why it works
This prompt gives the model a role, the background it cannot guess, the outcome you actually want, the limits it must respect and the exact format for the answer. Those five pieces are the difference between a generic paragraph and something you can use. The words behind them are explained in the prompting glossary.
More free prompts
A template does not know your business. The Prompt Engineer does the asking for you.