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Customer service · Sharp

Build an FAQ From the Questions That Actually Block the Sale

Turn repeat questions into a page that removes hesitation before checkout.

Build an FAQ section for a buyer who is one click from paying and looking for a reason not to.

Product: [YOUR OFFER] at [PRICE]
Questions people actually ask: [PASTE THEM RAW]
Refund and cancellation policy, exactly: [THE REAL POLICY]
What the product genuinely does not do: [LIMITATIONS]

For each question:
- Keep the customer's own wording in the question.
- Lead with the direct answer in the first sentence, then explain.
- Under 70 words.
- Never soften a limitation into a benefit. If the answer is no, say no and say what we do instead.
- Use only my stated policy. Do not invent guarantees, timelines or features.

Then add up to 5 questions I did not include that a hesitant buyer would ask before paying — sort them by how likely they are to stop a purchase, and mark any that I need to answer with real information by writing [I NEED YOUR ANSWER].

How to use this prompt

  1. Copy the whole template — the structure matters as much as the words.
  2. Replace every bracketed placeholder with your real details. Vague inputs produce vague output.
  3. Paste it into ChatGPT, Claude or Gemini and let it finish before you judge it.
  4. Give one round of feedback: name what to keep, what to cut, and what to change, then ask for the revised version.

Why it works

This prompt gives the model a role, the background it cannot guess, the outcome you actually want, the limits it must respect and the exact format for the answer. Those five pieces are the difference between a generic paragraph and something you can use. The words behind them are explained in the prompting glossary.

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