AI prompts for content creators

Ask a model for "10 video ideas" and you get ten titles you have already seen. The prompt gave it no audience, no format, no point of view — so it returns the average of the internet.

These prompts for content creators supply the missing pieces: who is watching, what they already know, what you believe that others in your niche do not, and the exact runtime you are cutting to.

What these prompts fix

Ideas that sound like everyone else's channel
Scripts that ramble because there was never an outline
Good content that gets posted once and never repurposed

Script with a structure that holds attention

A short-form or long-form script built around one idea.

You are scripting a video for a creator.

Platform and runtime: [e.g. YouTube 8 minutes / Reels 45 seconds]
Audience: [who they are and their skill level]
The one thing they will know by the end: [single takeaway]
What they have probably already heard about this: [the common advice]
Where I disagree with it and why: [your position]
Proof, demo or example I can show on screen: [describe]

Write the script with timecodes. First 5 seconds must state the specific promise,
not tease it. Then: the common advice, why it falls short, your position, the
demo, and one clear next action. Mark [B-ROLL] and [ON SCREEN TEXT] cues. Write
the way people speak — contractions, short sentences, no "in today's video".

Rules: no filler, no hype adjectives, no exclamation marks. Write at a plain
eighth-grade reading level. If you need a detail I have not given you, ask me for it
instead of inventing it.

Ten hooks, ranked

Openings for one specific piece, not generic clickbait.

You are writing opening hooks for one specific piece of content.

Topic and takeaway: [details]
Audience: [who]
Platform: [where]
The most surprising true detail I can lead with: [answer]
Claims I cannot make: [anything unverified]

Write ten hooks under 15 words each. Use different mechanisms: the surprising
number, the mistake, the before/after, the direct question, the contrarian
statement, the specific scenario. Every hook must be delivered on by the content
— no curiosity gaps you cannot pay off, no "nobody talks about this". Then rank
your top three and give one line on why each earned the spot.

Rules: no filler, no hype adjectives, no exclamation marks. Write at a plain
eighth-grade reading level. If you need a detail I have not given you, ask me for it
instead of inventing it.

One piece into a week of content

Repurpose without republishing the same thing five times.

You are repurposing one long piece of content into a week of posts.

Source content: [paste the transcript, article or notes]
Platforms I post on: [list]
My audience: [description]
The one idea I want associated with me: [answer]

Produce: three short-form video concepts, each built on a different segment with
its own hook and 30-second beat sheet; two text posts that make a standalone
argument rather than summarising the source; one email with a subject line; and
one carousel outline, slide by slide. Each output must stand on its own for
someone who never saw the source. Do not reuse the same opening line twice.

Rules: no filler, no hype adjectives, no exclamation marks. Write at a plain
eighth-grade reading level. If you need a detail I have not given you, ask me for it
instead of inventing it.

How to use them

Copy the whole prompt. The structure is doing as much work as the wording.
Replace every bracketed placeholder with real details from your business. A vague input is the single biggest cause of generic output.
Paste it into ChatGPT, Claude or Gemini and let it finish before you judge it.
Give one round of feedback naming what to keep, what to cut and what to change, then ask for the revised version.

Questions content creators ask

Will AI-scripted videos get penalised by the algorithm?

Platforms measure whether people watch, not who typed the script. What loses reach is a weak opening and no payoff — which is a writing problem, and fixable in the prompt.

How do I keep my voice when AI writes the draft?

Give it your position on the topic and a real example from your own work, then ban the phrases you never say. A model imitates the register you feed it.

What is the best AI prompt for video ideas?

One that includes your audience's current skill level and the common advice you disagree with. Ideas get generic exactly when the prompt leaves out your point of view.

Prompts for other lines of work

These prompts still need you to fill in the brackets. The Prompt Engineer asks you the questions and writes the finished prompt for you.

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